Looking Back: On The Point

Written byViktor Van Hoof -29/01/2021

From October 2018  to 2020 independent cultural organisations Het Entrepot, Public Room, MAMA and Fabrica worked together as partners through the On The Point (OTP) project. 

Funded by the Creative Europe programme of the European Union, OTP focused on two areas of work and impact:

  • Developing new audiences
  • Developing young creatives within each of their cities (Bruges, Skopje, Rotterdam and Brighton & Hove)

Each partner took a place-based approach responding to the opportunities and challenges presented by their host city. 

Het Entrepot (Bruges) and Public Room (Skopje) are located just outside of their city centres’ and chose to develop new onsite services that would attract new participants. For Het Entrepot this new audience is graduate creatives, for Public Room it is people with Down’s Syndrome.

MAMA (Rotterdam) and Fabrica (Brighton) are located right in the middle of their city centres’ cultural quarter and chose to reach out to neighbourhoods on their cities’ peripheries. For MAMA, this was Afrikaanderwijk/Feyenoord and for Fabrica this was Moulsecoomb and Bevendean.

Alongside and in relation to this programme of work each partner recruited a cohort of creatives aged between 21 and 30 years. These early career arts professionals reflected a wide range of creative practices but were all interested in the opportunities that OTP offered: international travel and creative collaboration with peers, creative problem-solving and understanding audience development on the ground in their host cities. Interaction between the young creatives from the different cities took place over four workshops with one workshop being hosted at each partner venue.

With the onset of the coronavirus pandemic in Europe from March 2020, the OTP programme was severely disrupted, with planned work having to be completed between lockdowns, moved online or curtailed. 

In these two videos participants from Het Entrepot and partners and participants at Public Room reflect on their project work and experiences as a whole on OTP and what they have taken from it as creatives.

 In this video participants from the Fabrica group comment on their experience of OTP and the value they place on it.

In these two videos MAMA’s young creatives ‘Naamloos Collective’ talk about their project in Hart als Zuid and Fabrica gives an overview of its project in Moulsecoomb and Bevendean.

In response to this video content the project partners are hosting a live discussion via Zoom on Friday 29 January 2-3pm (UK)/3-4pm (CET). If you wish to join the discussion please do so via this link.


The questions that we will adress in our discussion:


What did we learn from each partner for our own organisations?
Did we manage to foster new relationships with the audiences that were the focus of the project?
How do we determine success in terms of the young creatives learning trajectories?
Have we changed the way we position young creatives within our organisations?
How is this changing how we might do things differently in the future? What impact do we think we have had?

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